W2W Ventures --

	Book Summaries
	Computer-Based Education
	Articles & Resources

Self Assessment

Creating a Job Share

By: Robin Ryan

Mine And Yours: Job-sharing may create two part-time positions -- and more problems!

By: Lisa Friedman

Home Office

Home Office Laws: Keeping the peace between your neighbors and your home business.

By: Patty Rhule

Home Office Taxes: Know what you can deduct.

By: Patty Rhule

Out From Under The Paper Weight: Learn to reduce the paper burden in your home office

By: Patty Rhule

The First Home Office: Tips on making it professional-looking enough to welcome clients or just a cozy, efficient solo space

By: Patty Rhule

Setting Up

Consult The Expert: Setting up a consulting business.

By: Beth Joselow

Tools & Tips

Creating Urgency: You Set The Pace For Your Business

By: Caterina Rando

Embracing Rejection: Are You Hearing "No" Enough?

By: Caterina Rando

How to Write and Deliver a Speech That Will Get You Clients

By: Caterina Rando, MA, CPPC

Keeping Contacts Under Control

By: Corinna J. Moebius

Raising Fees: Keeping customers happy when you increase your prices

By: Susan Bowles

Tips For Easier Collection

By: Jane Wesson

Tired Of Phone Tag? Leave A Voice Message That Works

By: Corinna J. Moebius

Entrepreneurial Success Stories

A View From the Top

By: Dawn J. Grubb

All In The Family Business: Mona and Gloria Castillo of Monarch Marketing Group

By: Jeanie Barnett

Happy Endings: At Maine Cottage Furniture, a business partnership thrives after a marriage ends

By: Cathy Lynn Grossman

Helmet Hair: Pamela Ryan's Quest For Female-Friendly Sports Equipment

By: Cathy Lynn Grossman

It's In The Bag: The Kate Spade Company

By: Patricia Edmonds

Muffie Alejandro: Containers For Rock Stars and Airlines

By: Beth Joselow

My Pal, My Business Partner

By: Reed Karaim

Office Space, The Final Frontier: Alice Maas Makes Offices Work

By: Susan J. Parker

Pam Rodgers: Driving Force

By: Jeanie M. Barnett

Pleasant Rowland: The Woman Behind The American Girl Collection

By: Patricia Edmonds

Ready-Made Heirlooms

By: Jeanie M. Barnett

Sue Gin: Catering In The Skies And Beyond

By: Jeanie M. Barnett

Suzanne Pogell: Womanship

By: Beth Joselow

The Sweet Smell Of Success: How CEO Leslie Ross Lentz took an herbal soap business from the kitchen to the multi-million dollar market

By: Cathy Lynn Grossman

Verley Platt: Hats With A Special Purpose

By: Beth Joselow

Financing Your Business

Busine$$ Capital for Women: Barriers To Closing The Capital Gap

By: Emily Card and Adam Miller

Going After Capital

By: Beth Joselow

Getting Started

Advertising And Marketing

By: Beth Joselow

Are You Ready To Go Into Business For Yourself?

By: Beth Joselow

Choosing A Business: Give Yourself The Quiz

By: Priscilla Y. Huff

Closing The Deal: Negotiating the terms that can keep you and the investors happy.

By: Eileen Gunn

Creating A Business Plan

By: Beth Joselow

Over The Top: Create A Problem-Solving Team

By: Beth Joselow

Over The Top: Recognize a Good Idea

By: Beth Joselow

Perfect Pitch: What investors want to see in a business plan and hear in a presentation -- fast!

By: Eileen Gunn

Taking Direction: Finding a board of directors to guide your business on the right course

By: Susan Bowles

Using Advisory Boards

By: Susan Schiffer Stautberg

Home-based Businesses

Audit Thyself: Taking stock of your home-based business.

By: Susan Bowles

Home Alone: How do you maintain connections -- and your sanity -- in your home office?

By: Elaine Martin Petrowski

Home Offices: Design With Respect

Honey, I'm STILL Home: How do you escape isolation in the home office?

By: Elaine Martin Petrowski

Is This Name Taken? To head off trademark troubles, learn how to research a business name before you start using it.

By: Susan G. Parker

Take My Advice: Large corporations and government agencies do it. Why shouldn't your home home-based business have an advisory board?

By: Elaine Martin Petrowski

The Life And Times Of A Home Business

By: Lisa Roberts

The Time Of Your Life: Scheduling A Home Office

By: Beth Joselow

Legal

Legal, Government and Insurance Issues

By: Beth Joselow

Public Relations

Does Your Press Release Stink?

By: Michele Woodward

Get The Biz Buzz You Deserve: There are steps you can take on your own to promote your business, but know when it's time to call in the PR experts

By: Cathy Lynn Grossman

Get The Story: Your company can make headlines, if your press release has a story to tell

By: Jeanie M. Barnett

Media Mastery: Whether you've sought the media's attention or would just as soon avoid it, following a few rules will help you and your company meet the press

By: Susan Bowles

Sales

Keep Your Clients Coming Back

By: Caterina Rando

Making The Most Of Inbound Calls

By: Janice Orcutt

Making The Sales Connection: How To Prepare For A Sales Call

Making The Sales Connection: The Dreaded Cold Call

Sales Call: Follow Up That Keeps The Deals Working

The Old Foot In The Door Routine: Making The Dreaded Cold Call In Person

Turn A First-Time Customer Into An Every-Time Customer

Up & Running

Battlefield Wisdom: How the U.S. Army can improve YOUR company's performance

By: Marilyn Darling

Bootstrapper's Success Secrets...5 Ways To Weather A Cash Flow Drought -- And Still Pay Your Bills

By: Kimberly Stansell

Bootstrapper's Success Secrets: Seven Golden Rules For Working On A Shoestring Budget

By: Kimberly Stansell

Could An Advisory Team Help Your Business?

By: Leslie Godwin

Entrepreneurial Burn Out? Take Our Test

By: Caterina Rando

Growing Your Own Business

By: Beth Joselow

It All Adds Up: Picking The Right Accountant For Your Business

By: Susan Bowles

It All Adds Up: The Top Five Mistakes Accountants See In Small Business

By: Susan Bowles

Over The Top -- How To Stop Thinking

By: Beth Joselow

Planning Your Exit Strategy

By: Beth Joselow

The Right Buzz: How Bankers, Lawyers and Accountants Count For More

By: Ellen Uzelac and Susan Bowles

You Could Be A Contender: How Awards Work For Your Ego AND Your Business

By: Jeanie M. Barnett

Coaching

Coaching Skills: Get Out Your Whistle

By: Caterina Rando

Exit Strategy

Taking Leave: Negotiate for What You Want and Still Have Your Job On Return

By: Robin Ryan

Interviews

A Well-Mannered Approach: A Guide To Thank You Note Etiquette

By: Kelly DiNardo

Ace Your Next Interview

By: Robin Ryan

Are You A Team Player? Before you say yes or take that team assignment find out just what your employer means by the term

By: Therese Droste

Be Your Own Best Critic

By: Cathy Lynn Grossman

Behavioral Technology: A Job Interviewing Technique You Need to Prepare For

By: Robin Ryan

Doing the Prep Work

By: Robin Ryan

Don't Play The First Card: And other killer mistakes to avoid during salary negotiations

By: Robin Ryan

Employment Agreement: Why It's Essential and What Goes in It

By: Robin Ryan

Fabulous Follow-Up: What Do You Do When The Interview Is Over?

By: Robin Ryan

Getting the Inside Story: Tips to Learn About a Company's Culture BEFORE you take the job

By: Robin Ryan

Interview Anxiety: Avoid the freeze-up that could cost you the job

By: Carole Martin

Keep It To Yourself: Handling The Tough - And Annoying! - Questions In Job Interviews

By: Robin Ryan

Mother Was Right About Good Manners

By: Robin Ryan

Post Interview Assessment

By: Robin Ryan

Salary Negotiating: The Fine Art Of Getting More

By: Robin Ryan

Salary Negotiations: Getting What You're Worth

By: Robin Ryan

Salary Negotiations: Learn How to Get What You Want

By: Mary Ann Blackwell

She Works Hard For No Money: Reentering the job market? Don't underestimate the importance of skills learned in volunteer jobs

By: Robin Ryan

Smile And Look At The Camera

By: Susan Bowles

That Something Extra

By: Robin Ryan

The Employment Contract: Before you sign one, make sure it serves your best interests, not your employer's.

By: Therese Droste

The Five Tough Questions Interviewers Are Taught To Ask: Are You Ready?

By: Robin Ryan

The Right Answer Every Time: Tips For Turning An Interview Into A Job Offer

By: Robin Ryan

The Sixty Second Sell: Learn to wow them with your most marketable strengths.

By: Robin Ryan

Why NOT Me?

By: Cathy Lynn Grossman

You Don't Know Me But... Learn to tell your story and ace your next job interview

By: Robin Ryan

Job Search

First Things First: Define your best skills and your ideal job before you go on a job search

By: Robin Ryan

Five Ways To Start A New Career -- And Make It Less Frightening

By: Leslie Godwin

Get On Track For Success: When it seems like everyone is getting a new job but you, avoid these common applicant errors

By: Robin Ryan

Making The Most Of Unemployment Or A Job Search

Small is Beautiful, Big is Better: Making the switch between small and large companies.

By: Susan Bowles

The Hidden Job Market: So Where ARE All Those Great Jobs You Never See Listed In The Want Ads?

By: Robin Ryan

Women In Business: The Last Ingredient To Success

By: Robert J. Fisher

On the Job

A Star At Work: Always signing on as a team player may not be the fast way to rise in your organization

By: Robin Ryan

A Three-Step Plan for Promotion: If you want to move up, you have to slow down and plan the process

By: Robin Ryan

Attitude, Actions, Achievement: Line up that promotion

By: Robin Ryan

Boardroom Bound: Expectations and etiquette for the newly seated

By: Susan Bowles

Bullet-Proof Your Career & Future

By: Robin Ryan

Can I Borrow Your Productivity Monitor?

By: Robin Ryan

Do You Need A Media Consultant?

By: Susan Bell Tomai

Don't Stop The Career Clock: You may be too scared, but you are never too old to make a job change

By: Ann Japenga

Don't Want To Be A Team Player? If the team approach is the hot new management theory, how come so many of them fail to get the work done?

By: Sharon Peters

Eight Career Killers to Avoid

By: Robin Ryan

Gender-Neutral Etiquette: In the 21st-century workplace, minding your manners means treating men and women the same.

By: Susan Bowles

If I Do Say So Myself

By: Therese Droste

Is Networking Dead? Not if it jumpstarts your career

By: Robin Ryan

Lead The Pack: The Formula for Writing an Attention Getting Cover Letter

By: Robin Ryan

Making Tough Choices, Making The Right Choices

By: Caterina Rando

Over The Top: Creativity In Business

By: Beth Joselow

Reduce Your Work Week Without Changing Jobs

By: Robin Ryan

Secrets Of A CEO Coach: How To Think And Act Like A Leader

Serious Partying! If you want to make the most of professional gatherings, review these strategies for mingling and more

By: Susan Bowles

So Many Memberships, So Little Time: When you've joined too much, how do you scale back?

By: Susan Bowles

So You Want To Be On A Board? Build the resume and the network to get there

By: Susan Bowles

Take A Step Back: If you are stressing out on the job, it may be time to check your lists

By: Robin Ryan

The Next Step Up: Career Coach explains actions speak louder than applications when you are looking for a promotion

By: Robin Ryan

The Right Answer: Saying No and Saying It More Often

By: Michele Woodward

The Shelf Life of Skills: The faster the work world changes, the faster your skills can become obsolete. Here, some hints on keeping your professional tools sharp

By: Therese Droste

Who Do You Really See?

By: Susan G. Parker

Winner Takes All

By: Robin Ryan

Words To Remember: It's only a memo. But learning how to write a memorable one can have a big impact on your career

By: Cathy Lynn Grossman

Working Mothers 101: How To Organize Your Life, Your Children, And Your Career To Stop Feeling Guilty And Start Enjoying It All

By: Thea Joselow

Resumes & Cover Letters

Choose Me! Don't let your resume be just another piece of paper in the pile.

By: Robin Ryan

Never Be Overlooked: Learn to pass the "first glance" test when you submit a resume

By: Robin Ryan

Pick Me: Writing The Cover Letter That Gets The Second Look

By: Robin Ryan

Resume Quiz

By: Robin Ryan

Sales

Choosing A Life In Sales: The Good, The Bad and The Training

The Art Of Clinching The Deal

By: Caterina Rando, MA, CPPC

Self Assessment

A Matter Of Debate: Do You Have A "Conflict" Style?

By: Dianne Schilling

Career Development Through Self-Renewal

By: Bettina A. Lankard

Career Search Online: Test Yourself

By: Angelia Herrin

To Team Or Not To Team: Use this guide to decide whether you're the right person for a "team player" position

By: Therese Droste

Your Learning Style May Impact Your Career Performance

By: Dianne Schilling

While You're Out

Career Coach: What Does Success Look Like?

By: Caterina Rando, MA, CPPC

The World Is Wide Open For The Mid-Career Woman: Changing to create a dream job for yourself

By: Robin Ryan

On the Job

Making The Sales Connection: After The First Call

Policies

Dad Wants What Mom Wants

By: Stephanie Armour

Do You Need an Employee Handbook?

By: Susan Bowles

Learning On The Job: Create An Intern Program That Works For Your Business

By: Corinna Moebius

Sabbatical, Anyone? Increasingly, companies use sabbatical programs to fight burnout, raise productivity

By: Ann Vincola

Recruiting & Re-recruiting

Can You Describe It? The secrets to hiring good employees start with a good job description

By: Robin Ryan

Recruiting And Hiring

By: Patricia Frame

Retention

Let It Shine: Searching For The Qualities That Make A Star At Work

By: Robert Kelley

The Ultimate Job Draw

By: Ellen Uzelac

Warning Signs: Can your company pass the "retention risk" test?

By: Susan Bowles

When Push Comes To Shove: Here are six things managers can do to help employees embrace change and learn to do things differently

By: Sharon Peters

Self Assessment

But What If They Laugh? Bringing Your Creative Ideas to Light

By: Beth Joselow

Graduate School: Making The Leap

By: Thea Joselow

Returning To School At Forty?

By: Julia Wilkinson

School Daze: Weigh all the options before going back to school for a refresher course, a career change, or a teaching job.

By: Ann Japenga